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                          Lyve 
                          canvas is a premium quality, museum grade fine 
                          art inkjet canvas that delivers market leading print 
                          quality and longevity for stunning looking prints that 
                          last. Manufactured in the USA by Breathing 
                          Color, Lyve inkjet canvas is sold exclusively by 
                          Paper & Canvas Ltd in the UK and is regarded worldwide 
                          by many leading publishers, artists and photographers 
                          as simply the finest available. 
                           
                          What makes this inkjet 
                          canvas so special?  
                           
                          Lyve 
                          inkjet canvas is OBA free and still delivers leading 
                          colour, black density and detail for visibly better 
                          prints. 
                           
                          Most inkjet 
                          canvas products on the market use Optical 
                          Brightener Agents (OBA’s) including our Economize 
                          800M inkjet canvas. OBA’s improve print quality 
                          by artificially increasing the white point of the canvas 
                          but unfortunately they do not last forever and will 
                          stop working once exposed to a certain amount of UV 
                          light. When this starts to happen the once bright white 
                          canvas becomes less and less white and can appear to 
                          turn cream and/or yellow. 
                           
                          Lightfastness of the inks is only one aspect of longevity; 
                          acidity, water resistance and OBA’s are also significant 
                          issues that affect the life span of any print. The affect 
                          of OBA’s is of course more critical on unprinted and 
                          light coloured areas of a print.  
                           
                          If a canvas turns yellow, potentially within weeks, 
                          does it really matter that the inks will apparently 
                          last decades without fading? 
                           
                          To receive a FREE INKJET CANVAS ARTICLE containing leading 
                          industry information as published by Art World News 
                          - CLICK 
                          HERE. 
                           
                          Are OBA’s acceptable in a 
                          décor/photo inkjet canvas?  
                           
                          We think yes, as long as the printmaker is aware of 
                          them and is comfortable that the product suits the market 
                          that they are selling into. Every other 
                          high white inkjet canvas on the market contains 
                          OBA’s. See our Economize 
                          800M. 
                           
                          Are OBA’s acceptable in a 
                          fine art inkjet canvas? 
                           
                          No. In our opinion OBA’s should be avoided in your fine 
                          art inkjet canvas now that the same or sometimes 
                          better print quality is available without them. Limited 
                          edition Giclees, fine art reproductions and fine art 
                          and professional photography should be printed on archival 
                          certified, OBA free, pH neutral and water 
                          resistant canvas in order to ensure the long term 
                          integrity of the print and businesses involved.  
                           
                          To sum up 
                           
                          There are many inkjet 
                          canvas products on the market but they are by no 
                          means equal. Printmakers should consider their own requirements 
                          and of course make the right choice for their own business. 
                          We intend that by providing accurate and open information 
                          that our customers are better able to do this for the 
                          benefit of their business and the print industry as 
                          a whole. 
                           
                          Customers using Lyve 
                          can gain competitive advantage in their market by 
                          emphasising the benefits of the product to their customers 
                          by using the following free tools; 
                           
                          Download 
                          the Lyve inkjet canvas Archival Certificate  
                           
                          Try 
                          Lyve today  | 
                       
                          
                          
                          
                             
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                              Fine 
                                  Art Trade Guild Member  | 
                             
                           
                          
                             
                               LYVE 
                                  CANVAS SPECIFICATIONS: 
                                  19mil (~450gsm) heavyweight 
                                  Consistent Poly/Cotton blend 
                                  OBA and Acid Free 
                                  Archival Certification, Fine Art Trade Guild 
                                  Approved 
                                  Water-Resistant – compatible with water based 
                                  Timeless 
                                  laminate 
                                   
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